Marketing for Tourism Managers
Price: $85.50 $95.00
Author
Edition
1st ed.
Publisher
ISBN
9789386314277
Length
vi+328p.
Subjects
Tourism is travel for pleasure; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. Tourism may be international, or within the traveller's country. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "traveling to and staying in ...
