Digital media offers many opportunities for civic and cultural participation. This technology is not equally easy for everyone to use. Often, people with disabilities require accommodation, assistive technologies, or other forms of aid to make digital media accessible for them, but are unable to obtain them. Restricted Access investigates digital media accessibility—the processes by which media is made usable by people with specific needs—and argues ...
The book has been documented in an authentic manner for graduate students of commerce and business management. The book has been written in very simple language for easier understanding. The text examines various aspects of promotion, advertising and branding as an abandon area of Integrated Marketing Communication. Text has been supported with cases and examples so that students may relate to the concept easily. Almost each chapter has been supplemented with the ...
Corporate Communication Through Social Media: Strategies for Managing Reputation
Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism. This textbook provides a comprehensive look at social-mediated developments in corporate and organizational ...
This popular introductory book provides a clear introduction to the key ideas within media studies. The friendly writing style and everyday examples, which made the first edition a favourite with students and lecturers alike, has been retained and updated in this new edition. This comprehensive text provides a wide-ranging perspective on the Media and: — Uses examples and case studies from the real world — Shows how key concepts can help us understand ...
News reporters are being taught to shoot video and to write in the succinct manner necessary for the Internet news pages. Many are learning how to implement blogs and the ruling by the UK’s PCC should help this development of the internet. Journalism students in schools around the world are being taught about the “convergence” of all media and the need to have knowledge and skills involving print, broadcast and web. News reporters or ...
A Handbook of Journalism: Media in The Information Age
Journalism as a discipline is becoming increasingly important today. It has to contend with new challenges such as the explosion of social media, heightened commercial competition in the mainstream media and the emergence of the media as a powerful actor in public policy and governance. The confluence of these factors calls for fresh thinking about the teaching and practice of journalism. A Handbook of Journalism: Media in the Information Age not only helps ...
Local Narratives, Global Media: Regional Television Stations and The use of New Communications Technologies in Himalayan India
This book is a study of the role of local television stations in Kargil (India), which investigates whether the success of local media in Kargil is a result of fulfilling the needs and desires of the local community, using the methods of content analysis, interviews, and surveys. Kargili local television stations have adopted global media technologies for disseminating their programs, but at the same time have changed some of the television conventions to meet ...
New Media and Transformation of Social Life in China
The field of media and communication has expanded substantially in China over the last few decades. New Media and the Transformations of Social Life in China covers in detail the main aspects related to media in China, including new media technologies, social networks, media convergence, smart cities, digital media, information and communication technology (ICT), and risk society. A major strength of this book is its coverage of the role of ICT for social ...
The Free Voice: On Democracy, Culture and The Nation
At a time when free expression and individual liberty in India appear to be under serious threat, Ravish Kumar is one of our bravest and most mature public voices. Few journalists today have as keen an understanding of Indian society and politics and as strong a commitment to the truth. Fewer still can match him in eloquence and integrity. In this necessary book, he examines why debate and dialogue have given way to hate and intolerance in India, how elected ...
From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black's “Friday,” or the “Evolution of Dance,” Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many ...
