Over the last 200 years, what companies do you think had the most impact on our world, and on the way business is done today? Thats the question Howard Rothman takes up in this fascinating, easy-reading jaunt through business history.50 Companies That Changed The World shows how some of the greatest businesses of all time achieved their success – found untapped niches, stayed on top of trends, managed progressively, and encouraged creativity. The book also shows how some, nonetheless, fell from their pinnacle when they failed to follow the path that made them successful. Each sketch will spark discussion and debate as readers ponder the author’s rankings.The firms included are subjectively ranked by the author according to their influence and contributions. They come not just from the United States, but from all around the world. They range from obvious choices like Microsoft, AT&T, Toyota, and McDonalds, to more provocative selections like CNN, The Walt Disney Company, and Ben & Jerry’s Homemade.This is an important book for business managers everywhere because of the lessons it offers. Its also great fun for history buffs and everyone who loves fascinating stories of genius, creativity, and foolhardiness.
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