A Genesis of Behavioural Science

$27.90

$31.00

In stock

Free & Quick Delivery Worldwide

‘Behavioiural Science’ is a field which studies human behavriour in a scientific way. It is a wholly distinct subject which provides an insight into understanding the complexities of human nature and offer concept and tools to develop managerial skills in solving problems in the business house, which are basically due to the involvement of human beings. The role of the employers in an organization has been described here and there by some ancient or medieval writers. In West, many scholars like Robert Owen, Andrew Ure, John Deweys, Arthur Bentlay have thrown light on this science and gave it a shape. However in 1950s the modern concept of Behavioural Science came into existence. Later, with the advancement of time many more disciplines showed their affinity with the Behavioural science. Beside economics, history, geography, political science, psychology, anthropology, sociology and many more even biologists and biomedical disciplines have signaled their relationship with this field. In this painstaking study the author has made all possible efforts to cover major areas of this subject. Informative tables and beautifully drawn line drawings help the readers to easily comprehend the subject. It is a bible for the students of management and the practicing managers and executives of any business house. Behavioural Science and other Disciplines; Human Behaviuor; Genesis of Socio-Economic Activity; Methods of Inquirty; Response Mechanism; Sensation; Perception; Attention; Communication. Verbal and Non-verbal; Body Language; Motivation; Learning; Personality; Better Decision Making; Transactional Analysis; The new Concept of Theory Z (along with Theory X and Theory Y) of Management and Questionnaire Method in Practice all have been lucidly described in this study. No doubt, in this scholarly study the author has left nostone unturned and perhaps the first complete study on the subject by any Indian author. It is a goldmine of the gold medallist, incorporating 24 years of practical experience in the field.

ABOUT THE AUTHOR Niraj Kumar

Dr. Niraj Kumar (b. 1952) holds a doctorate in Business Administration. Having a brilliant record with merit scholarships and gold medals, he has been honoured with the Vice Chancellor's Testimonial of being one of the finest students on the rolls of the Lucknow University. He was an U.G.C. Research Fellow and was on the teaching faculty of Banaras Hindu University in the area of Commerce and Management Studies. Besides varied experience in journalism, he is a regular contributor to research and professional journals on Management, with specialisation in Behavioural Science. Personal Management and Labour Relations. He is a management consultant to a number of national and international organisations. He has widely travelled abroad number of times as a management consultant and has presented number of papers in various technical sessions, besides conducting Management Development Programme. Several books are to his credit, out of which, Communication in Indian Industires, A Genesis of Behavioural Science, Peoples Paradise in the East has the credit of being the first book on the subject by an Indian author. His forthcoming publications are: Dictionary of Management, Marketing Communications: Theory and Practice and Managerial Interface. Presently, he is a senior faculty member of Department of Business Administration, University of Lucknow and Director of its B.B.A. Programme and Coordinator of M.B.A. Three-year Programme.