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Advertising and Brand Building: Principles and Case Studies
by
K Pongiannan
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Advertising and Brand Building: Principles and Case Studies
K Pongiannan
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Bibliographic information
Title
Advertising and Brand Building: Principles and Case Studies
Author
K Pongiannan
Edition
1st ed.
Publisher
New Century Publications
, 2012
ISBN
9788177083156
Length
xii+194p., 23cm.
Subjects
Business & Economics
/
Economics
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