Agricultural Journalism

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The author in this book of agricultural journalism has included the SAU’s syllabus for teaching the course in under graduate and post graduate levels of agricultural sciences, and veterinary and animal husbandry sciences. The author has written the book within six chapters and has discussed analyzed in depth on the functions of information technology and communication management, print journalism, electronic journalism, Photo journalism, new journalism and media and mass communication etc. Farm journals and journalism in different languages in India play a major role in information technology and communication management. This also plays a major role in agricultural extension in disseminating the latest need-based scientific technologies amongst the farmers, extension workers, agricultural input dealers and retailers, student and other experts. This is thus the best communication of scientific farming the farmers who apply these down to earth technologies behind the ploughs for a sustainable development in agriculture leading an ever green revolution.

Contents: Preface. 1. Information technology and communication management (ITCM). 2. Print journalism. 3. Electronic journalism. 4. Photo journalism. 5. Online journalism and promises of new technology. 6. Mass communications. References. Index.

ABOUT THE AUTHOR B L Jana

Balai Lal Jana, born on 2nd May, 1947 in the district of East Midnapore of West Bengal holds a brilliant academic record with M.Sc. (Ag.) in Agronomy. He obtained Diploma in Agronomy. He obtained Diploma in Journalism and Mass Communication from Kolkata, certificate for visiting Professional Training in Agricultural Research from the East Anglia University, Norwich, England; FAI training on Rainfed Agriculture in collaboration with ICRISAT, Hyderabad, etc. He served the erstwhile Fertiliser Corporation of India, (FCI), subsequently the Hindustan Fertiliser Corporation (HFC) as a seniormost Senior Agronomist in Technical Publicity, FP & ARD and ODA-funded Rainfed Farming Project, etc. He also served as the Training Organiser, Seva Bharati Krishi Vigyan Kendra, Kapgari of Paschim Medinipore district of West Bengal. He has written 15 books. He has published 70 articles in Journals of national and international repute. He is the sub-editor of "Sabuj Sona", an agricultural fortnightly and the Editor of "Bhawna", a house journal of the Eastern India Pesticides Association (EIPA), Kolkata. He visited England, attended seminars, workshops and corporate conferences of national and international status.