Did you ever wonder if you could come across a book hat introduces you to all aspects of branding and marketing communications? The vehicles of communication, the types of the branding, the various concepts related to brand communication, on ways and means of creating and sustaining a brand, and the like? And, all packaged in a simple reader-friendly beginner’s language? Well, then, this book is the answer to your search. It refreshingly brings you the fundamentals of the subject, the experts’ voices from those who have seen and done it all, and a good number of cases from diverse product and service categories. Also, a few of our friends from Africa have happily contributed to this volume, and that has added colour and variety to the subject. So, Welcome! Begin the Journey. The book is expected to prepare you for deeper and larger volumes on each aspect of branding, and make you crave for more. Don’t tell us later that we did not warn you enough!
ABOUT THE AUTHOR Kojo Yankah
Mr Kojo Yankah: Yankah is the President of Africa Institute of Journalism & Communication (AIJC) of Accra, Ghana, and the CEO of Yankah & Associates, a frontrunner in communication consultancy in Western Africa. A Very widely traveled man, an advocate of pan-Africanism, Mr Yankah is devoted to the cause of developing quality human resources in Africa.
ABOUT THE AUTHOR Rupak Ghosh
Mr. Rupak Ghosh: A pass-out of Presidency College, Kolkata and Symbiosis Institute of Media & Communication, Pune, Mr hosh is currently Manager, Marketing Communications in the Indian edu-corporate, Career Launcher. An avid film-buff, Mr Ghosh is a recognized teacher of advertising management and film studies.
ABOUT THE AUTHOR Ujjwal K. Chowdhury
Prof. Ujjwal K. Chowdhury: Currently the Dean of Symbiosis International university and the Director of the Symbiosis Institute of Media & Communication, Prof Chowdhury, is also the Honorary Chairman of ICONS Media, and has been earlier the Media Consultant to the textiles Ministry (Government of India), The Nippon Foundation, apart from working in Times of India group, Zee Telefilms, Business India group, NSHM Group of Institutes, etc.
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