Asia Unplugged: The Wireless and Mobile Media Boom in the Asia Pacific

Wireless is the hottest technology and media sector in the world today–and Asia is at the centre of the action. This volume captures the flavour and implications of these fast-paced developments by providing a comprehensive, detailed and insightful look at the wireless scenario in the Asia-Pacific. It charts the growth of the wireless ecosystem across the region, highlights the valuable lessons learned by the pioneers, and contextualises these themes with developments in other parts of the world including the US and Europe. With contributions from numerous experts in the region, the book includes 16 thematic chapters, 10 book reviews, and profiles of 10 countries–Japan, South Korea, Singapore, Australia, India, China, Thailand, Malaysia, Nepal and Bangladesh. This book discusses important themes such as Wi-Fi/WLL, mobile content, portals, m-commerce, permission marketing, LBS, enterprise wireless strategies, legal issues, regulation, venture capital, political culture and rural development. It also includes in-depth case studies, critical commentary, charts and snapshots with an online companion as well. This volume marks an important and valuable step in the communications discourse of the Asia-Pacific region. It provides an in-depth look at how the wireless internet and mobile phones are changing lives in the region and who are the influential industry players, entrepreneurs, media, investors and policymakers in the Asia-Pacific mobile landscape. It also provides a useful framework for assessing wireless media impacts, and will be invaluable to organisations and analysts around the world. A compact and comprehensive introduction to the epicentre of the world’s wireless revolution, this volume will be required reading for scholars, professionals and entrepreneurs involved in the foundations and frontiers of the wireless ecosystem in Asia and around the world.