Becoming a Global Audience: Longing and Belonging in Indian Music Television

This book argues, however, that this "Indianization" is no cause for celebration. Using in-depth interviews with Indian music television viewers and theoretical approaches drawn from political-economic, cultural and post-colonial studies, it argues instead that the reception of "Top Ten" shows and nationalistic music videos is part of a profound reordering and appropriation to common sense under the changing social relations of globalization.