1. Fresh Frontiers in Retail Operations, 2. Retail Banking A Road Map for Success, 3. One Size Fits All – Solution for Retail Banking – Is it the Right Approach, 4. Retail Lending How Long Housing Finance, 5. Marketing Financial Services Product, Process and Pricing, 6. Strategic Marketing Issues before Indian Banking Sector, 7. Alternative Banking Delivery Channel – The Bus Bank, 8. Managing Innovation in Indian Banking Process Reengineering for Competitive Advantage.
BECON 2002: Marketing and Delivery Channel (Volume 5)
by N. Nagarajan
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ABOUT THE AUTHOR N. Nagarajan
Dr. Narasimham Nagarajan (b.1942) obtained his Master's degree in economics from the Madras Christian College, Madras University, in 1965 and Ph.D. in economics from the Department of Economics, Bombay University, in 1979. He did his post-doctoral study at the Indiana University (Bloomington, Indiana, USA) during 1987-88 under the scholarship scheme of the Reserve Bank of India. After teaching for a year (1965-66) at the Presidency College, Madras, he joined the Economics Department of the Reserve Bank of India in 1966. He held various positions in the Economics Department, erstwhile Credit Planning Cell, Department of Banking Operations and Development, and erstwhile Department of Supervision. He was also a member of faculty at the Bankers Training College. His specialisation was in financial sector, particularly banking, and external sector, especially foreign exchange rates and international economic co-operation. After thirty-five years of service, he retired from the Reserve Bank of India as Economic Advisor in 2001 to take up the position of Chief Economic Advisor at the Indian Banks’ Association. In that capacity, he was actively involved in providing academic and organisational support to the annual Bank Economists’ Conferences. He also served as the Editor of the Asia-Pacific Rural Finance, a quarterly journal on rural finance published by the Bangkok-based Asia-Pacific Rural and Agricultural Credit Association (APRACA) as also the Managing Director of the publication wing of APRACA. He retired from the services of IBA in June 2004. Dr. Nagarajan represented the Reserve Bank of India and the Indian Banks’ Association in several committees and participated at various international conferences and seminars. His papers and participation at the events were well received. He has published several papers in both Indian and foreign journals. All of them have been widely acclaimed. He is a regular contributor to the ICFAI journals.
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Bibliographic information
Title
BECON 2002: Marketing and Delivery Channel (Volume 5)
Author
Edition
1st ed.
Publisher
ISBN
8178813963
Length
156p.
Subjects
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