In just a few decades since its birth, the global IT industry has grown to a trillion dollars. It continues to transform society and business, as perhaps no other industry has, and yet remains one of the least understood industries in the world. Behind the facade of geekiness and technophobia lies a set of organisations that are routinely given the power to fundamentally reshape many facets of our lives, and in the process create lucrative sources of financial rewards for those investing in it. This book explains what consultants and IT Services firms do. It examines the industry’s surprisingly captivating history, and in doing so, explains why the industry does things the way it does and what motivates the different players within it.
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