Brand Equity Management

Paul Martin is a Professor of Communications at University of Adelaide, Australia. After receiving an undergraduate degree in journalism he worked as a photojournalist for Australian Broadcasting Corporation for three years. He did his Master’s and a Ph.D. from University of Newcastle in mass communications. He has edited of: Visual Journalism: A Guide for New Media Professionals (with Christopher R. Harris).and, has given keynote speeches, and participated in several panel discussions, presentations and workshops throughout the United States and in Australia, Canada, South Africa, Spai, Swden, and the Netherlands. His areas of expertise include e-learning, photojournalism practice, mass media and professional ethics, desktop and Internet publishing, visual communications, and new communications technologies.