Business Challenges in the Twenty-First Century: Preparing for the Future

The Indian business is undergoing massive restructuring in the wake of economic liberalisation, growing regional economic integration and compliance with WTO provisions. This book is the result of deliberations which took place during National Seminar on Indian Business: Preparing for the Future held on March 13-14, 2004 at University School of Management, Punjabi University Guru Kashi Campus, Talwandi Sabo. The aim of the seminar was to generate ideas aligning management initiatives with the changing demands on the business sector. The seminar was an attempt to provide a platform for interaction and knowledge sharing amongst the experts from academia and the industry on the opportunities and challenges of doing business in the changing environment. The papers which were presented and deliberated upon covered the themes viz. the changing business, environment and its implications of Indian business, emerging opportunities in the manufacturing and service sector, preparing for changing customer expectations and markets, adapting to the new financial order, markets and instruments, managing people and processes for performance excellence, entrepreneurial and leadership challenge in the twenty-first century, etc.