Business Ethics

In Business, ethics, is one of the key area, which provides a guidance to handle the different business situations. This book is written in a student friendly manner, so that the students can read and assimilate the subject matter presented in a lucid manner. This book will be greatly useful to the students of B.Com., M.Com., M.B.A. and the other management courses. This book has been divided into 18 chapters, which will provide complete knowledge of Business Ethics-An Introduction; Methodology of Business Ethics; Approaches to Morale Reasoning; Environmental Analysis; Idea of Social Contract; Domain of Politics; Corporate Planning and Ethical Environment; social Responsibility and Ethics; Global Competitiveness; Marketing and Globalisation Issue; Ethical Leadership in Business; Decision Making; Strategic Planning; Market Economy in Business Ethics; Advertising Issues; Corporate Code of Ethics; Corruption; Globalisation with Social Responsibility etc. to the students.