This readable, practical book helps business people quickly understand what Business Intelligence is, how it works it’s used, and why and when to use it – all illustrated by case studies.
A key aspect of Business Intelligence is that first word: "Business", More than any other technology. Business Intelligence succeeds when the business side is intimately involved in determining what will constitute the "Intelligence" that IT can produce. Business Intelligence refers to application and technologies to help users make better business decisions. Intelligence consists of discovering, identifying and understanding problems occurring in the organisation – why there is a problem, where and what effects it is having on the organisation.
All too often business data is hard to get at and use – thus slowing decision-making to crawl. This insightful book illustrates how organisation can make better, faster decisions about their customers, partners, and operations by turning mountains of data into valuable business information that’s always at fingertips of decision-makers. You’ll learn what is involved in using Business Intelligence to bring together information, people, and technology to create successful business strategies – and how to execute those strategies with confidence.
ABOUT THE AUTHOR Akshai Aggarwal
Dr.Akshai Aggarwal started his teaching career at the Faculty of Technology and Engineering, the Maharaja Sayajirao University of Baroda. For 1984-89 he was the professor and Head of the Department of Electrical and Electronics Engineering, which included Computer Science and Engineering and Computer Applications. From 1987-89 he worked as a Dean of students. He was the Chairman of the Computer Society of India, Vadodara Chapter from 1988-90.Dr.Aggarwal worked as the Professor and Head, Department of Computer Science, Rollwala Computer Centre, Gujarat University from 1989-99. He was the Chairman of the IEEE Gujarat Section and its Computer Society Chapter from 1990-98. For two years he was the Chairman of the IEEE India Council having 10 sections and 275 students? branches. He is Fellow of IETE.At present Dr.Aggarwal is working as the Vice Chancellor of the Gujarat Technological University.
ABOUT THE AUTHOR Amit Johri
Amit Johri obtained his Bachelor of Business Administration(BBA) degree from the Sardar Patel University, having had a brilliant academic career bagging the Gold Medal at the BBA examination on topping at the University examinations in all the three years. He obtained his Masters degree in Commerce including Business Administration from the The Maharaja Sayajirao University of Baroda and also did his Post graduate Diploma in Computer Management with Distinction. He also obtained his Law (LLB) degree from the The Maharaja Sayajirao University of Baroda.He is a Senior Life Member of the Computer Society of India, Member of the The Institute of Electrical and Electronic Engineers Inc. USA and a Life Member of the Indian Institute of Public Administration, New Delhi.A Business Administration professional by education, he ventured into Computer System and Software Education, Training and Consulting in 1985, as a career, starting his company CSC.He has authored several books including Computers Today (in 3 Volumes), Role of Computers in Banking Operations System, Structured System Analysis and Software Engineering published by Himalaya Publishing House. His other book titles include HTML, DHTML, OOPs with C++, UNIX-OS, LINUX, e-Commerce published by Vishwa Publications and Venus Publications, Ahmedabad. He also writes for technical journals, newsmagazines and newspapers.
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