Since the inception of the advertising business, products have been promoted by endorsements. In fact, today successful doctors endorse toothpastes, or sportsmen endorse energy drinks, among other products. The book captures critical issues involved, views from industry professionals and a ringside view of this dynamic industry. Case studies on endorsement by David Beckham, Shane Warne, Kapil Dev, Amitabh Bachchan and Shah Rukh Khan, among others, are also provided.
ABOUT THE AUTHOR K. Suresh
K Suresh (b. 1967) is a mechanical engineer and an MBA from Osmania University. He has eleven years of work experience in industrial marketing, business journalism and as faculty in a business school at Hyderabad. During his stint in business journalism, he covered launch, distribution, promotion and other marketing issues of several products across different categories. His areas of interest are advertising, marketing strategy and rural marketing. He has been a regular contributor to ICFAI magazines on marketing and advertising. At present, he is working as a faculty member at ICFAI Books, an affiliate of the ICFAI University. He has edited several books published by the ICFAI University Press.
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