ABOUT THE AUTHOR Kavita Sharma
Kavita Sharma obtained her M.Com. (1985), M.Phil. (1987) and Ph.D (1998) degrees from the University of Delhi. Her specialization in marketing and advertising management has attracted considerable attention from academicians and policymakers. Presently, she is teaching in Daulat ram College, University of Delhi. She is also on the guest faculty of the Department of Commerce, Delhi School of Economics.
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