Communication in Extension Education

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The book “Communication in Extension Education” has been in full compliance with the course guidelines delineated by the Indian Council of Agricultural Research, New Delhi. It will certainly be followed by the UG & PG students, research scholars, academicians and the teachers of all the Universities across the country and abroad.

contents: The chapterisation being: Part: I- Communication & Audio-visual Aids 1. Concept and Element of Communication; 2. Principles of Effective Communication; 3. Models of Communication; 4. Theories of Communication; 5. Functions of Communication; 6. Application of Communication Technology in Rural Development; 7. Barriers to Communication; 8. Some Relevant Terminologies in Communication; 9. Audio Visual Aids Part: II- Agricultural Journalism & Electronic Media 10. Cyber Journalism (Internet and Communication); 11. Photojournalism; 12. Development Journalism in Print Media; 13. Media communication: International and Traditional; 14. Electronic Media: TV, Radio etc for Communication of Information; 15. Cyber Extension, ICT and GIS: A new area of communication Part: III- Technical writing and Communication Skills 16. Basics of Technical Writing; 17. Proposal writing; 18. Technical Report Writing; 19. Introduction to Technical Communication; 20. International Technical Communication and 21. Technical Presentation. I hope the book will be welcome by a galaxy of scholars and professionals and keep generating valuable feed back in reconstructing it in due course of time.

ABOUT THE AUTHOR M.M. Adhikary

The editorial team consists of the three eminent members of the esteemed Institute, BCKV, Mohanpur, Nadia, and West Bengal. Firstly, the book is edited by the erudite personality of the erudite personality of the academic world of Social Science and related disciplines, Prof M.M. Adhikary who is presently offering his invaluable services as professor of Agricultural Extension, Faculty of Agricultural Extension, faculty of Agriculture, BCKV. This distinct personality has been attached with the profession of teaching, research and extension for about twenty-five years. His immense potentiality of academic activities and capabilities to work with the people, sense of research and extension works helped him to serve as Dean, faculty of Agriculture and Director (in Charge), Directorate of Extension education in the same university as well as head of the Department of Agricultural Extension. To his credit there are 55 numbers of scientific research papers published in National and International Journals, a good score of chapters and full volume of books in related areas. He is widely traveled all through his carrier covering China, Japan, and Thiland, etc.