Communication: The Process and Application in Extension Education

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Communication presents the lifeline of civilization. Civilization in turn propels the pace and space of communication. Gone are the days, the agriculture preferred to remain in its mundane and meandering forms. A new knowledge wealth and a new knowledge world have both welcome the transformation of the agrarian lives across the world. And here in this new world, communication has redefined what a new life form is. The millions of farmers in India have started assimilating the sap of critical information in harvesting the happy return from his/her docile farm. Beyond land, labour and capital, the information is a new goner of production incentive that has opened up in new world altogether.

In combating the menaces of hunger, poverty and voiceless ness of millions of farmers reeling under the abject poverty and ignominious humanity, communication begets a new dream for all of them. The book communication: the process and application in extension education has certainly been a selection by the time itself, not by the choice by the author themselves. The book has been in full compliance with the course guidelines delineated by Indian Council of Agriculture Research, New Delhi and beyond, to be followed by students, scholars and teachers of other university as a whole.

The book has accommodated all possible innovative aspects of communication science along with its basic and classical contents. In present time agricultural extension and other social sciences have experienced a whole lot of structural and functional reforms and reincarnations. These spectra of changes are mostly attributed to the amazing contribution of information technology and information communication technology in ensuring food security vis-a-vis sustainable agriculture. The millennium gold declaration has rightly pledged to remove the agonizing gap between information haves and information have-nots. The inclusions of GIS, RST, GPS, cyber extension, organisation a communication, etc have ascertained this announcement with a purpose of declaring the death of distance, both in physical and social terms.

The texts retained and described in different chapter have delivered the present need and directions of extension education going to serve the purpose of multilevel stakeholders performing their yeomen roles along and across the domain of agriculture, development studies, methodological researchers, policy formulation and management applications. The book will be and keep generating valuable feed back in reconstructing the book at a time when it needs the best.

ABOUT THE AUTHOR M.M. Adhikary

The editorial team consists of the three eminent members of the esteemed Institute, BCKV, Mohanpur, Nadia, and West Bengal. Firstly, the book is edited by the erudite personality of the erudite personality of the academic world of Social Science and related disciplines, Prof M.M. Adhikary who is presently offering his invaluable services as professor of Agricultural Extension, Faculty of Agricultural Extension, faculty of Agriculture, BCKV. This distinct personality has been attached with the profession of teaching, research and extension for about twenty-five years. His immense potentiality of academic activities and capabilities to work with the people, sense of research and extension works helped him to serve as Dean, faculty of Agriculture and Director (in Charge), Directorate of Extension education in the same university as well as head of the Department of Agricultural Extension. To his credit there are 55 numbers of scientific research papers published in National and International Journals, a good score of chapters and full volume of books in related areas. He is widely traveled all through his carrier covering China, Japan, and Thiland, etc.

ABOUT THE AUTHOR S.K. Acharya

Second eminent member of the team, dr. S.K. Acharya, is a man from Extension who is famous for his innovative ideas, thoughts and approaches in the aegis of Agricultural Extensions. This erudite and pleasant personality is presently offering his service as the Associate professor in the development of Agricultural extension, BCKV, Mohanpur, Nadia, and West Bengal, India. His innovative approaches and concepts in the aegis of Extension Education helped him to establish as the experienced expert in different ODI projects in the specialized area of participatory extension, Technology Socialization, Participatory Project Management, Value added Agriculture, Micro Planning, Universalisation of primary education, Joint Forest Management. He has so far published 598 research papers in different National and International Journals.