Contemporary Tourism and Hospitality Management

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This book "Contemporary Tourism and Hospitality Management" has been planned to provide an overview of the subject areas of tourism and hospitality management. The attributes and pillars of sustainable tourism, as also reflected in World Travel and Tourism Council’s; "Blueprint for New Tourism" are contemporary global tourism industry, tourism, products, travel agencies, travel trade, tour operators, travel companies and the overall inter-relationship and networking. This book also provides the ways and meant required for jump – starting hospitality industry, tourism development and travel management at a global level. This book also incorporates the conceptual and functional aspects quality in tourism services with focus on standards set by WTO and the initiatives undertaken by ISO. Other areas which have been highlighted include tourism services, safety and security, and task force for tourism. Most of the verification products available in the global tourism and hospitality industry markets today have been introduced, so both the service providers and the industry operators benefited. Finally, this book, describes various global organizations related to travel and tourism industry world-wide, especially linked to air-transport travel agents, and tour operators. The book serves the purpose of providing a modern perspective on contemporary travel, tourism and hospitality industry.

ABOUT THE AUTHOR Jitendra K. Sharma

Jitendra K. Sharma, holds two Maters degrees from Banaras Hindu University, Varanasi with multi disciplinary academic pursuits, presently working as Tourism consultant in various areas of Tourism Marketing, Planning and Hospitality. He is an established and globally known Escort and Guide of Indian Tourism Industry since a decade. He was eager to learn and explore how India and the other countries could promote and develop the Tourism Industry at the Global level. He was a faculty for Tourism and has been Chairman, Tourism Advisory Committee and member of Hotel Classification committee. He was heading the Largest Eastern Saudi Arabian Travel Agency in Jubail as NRI. Out of his theoretical and practical background he could work-out this, a concise and accessible overview which is a lively and stimulating resource book. He has two books to his credit i.e., Tourism Planning and Development and Tourism and Development: Design for Ecological Sustainability.