Contract farming is a joint venture between a farmer and a firm for producing and marketing farm products. The contracting firm vertically integrates the food chain to capture the benefits of two or more stages in the production and marketing process of agricultural products. Contract farming facilitates farmers in getting inputs and technical advice in time, as also the assured price for the output. It is an emerging phenomenon in India, where farmers cannot compete in the international market in terms of quality. So, agro-processing firms help them with the necessary inputs and technical knowledge. This book introduces the concepts of contract farming with particular reference to India and provides different strategies adopted by various firms and farmers to reap the benefits of contract farming.
ABOUT THE AUTHOR K.S. Kumaravel
K S Kumaravel is a PhD from National Dairy Research Institute, (ICAR), Haryana, in the field of dairy economics. He holds a bachelor's degree in Agriculture and master's degree in dairying. At present, he is working as a faculty associate at Icfai Business School Research Center, Chennai. His research interests are in the areas of contract farming, agricultural trade, agricultural policy, agricultural marketing and dairy industry.
ABOUT THE AUTHOR T.P. Raj Manohar
T P Raj Manohar is a Mechanical Engineer and also an MBA from the Indian Institute of Management, Calcutta. Presently he is a faculty member at Icfai Business School Research Center, Chennai. He has around 33 years of industrial experience in various disciplines which include marketing, planning, purchasing and stores functions and also in e-Business. Before joining Icfai, he was in-charge of Materials Management with a medium sized gasket company in Chennai as General Manager.
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