Companies today strive to create a corporate brand that impacts stakeholders and society, positively. Learn about corporate branding framework, corporate branding strategy, corporate communications and building corporate reputation with the help of case studies on Lucent Technologies, Toyota, Intel, Asian Paints, i-Flex and Dr. Reddys.
ABOUT THE AUTHOR K. Suresh
K Suresh (b. 1967) is a mechanical engineer and an MBA from Osmania University. He has eleven years of work experience in industrial marketing, business journalism and as faculty in a business school at Hyderabad. During his stint in business journalism, he covered launch, distribution, promotion and other marketing issues of several products across different categories. His areas of interest are advertising, marketing strategy and rural marketing. He has been a regular contributor to ICFAI magazines on marketing and advertising. At present, he is working as a faculty member at ICFAI Books, an affiliate of the ICFAI University. He has edited several books published by the ICFAI University Press.
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