“Creativity in Management†analyses the ways in which mind works and how it can be made more effective by thinking differently to solve the abstract problems of the 21st century. Effectiveness of human mind has been analysed from a broad perspective. Most of the new products invented and innovated by mankind has been due to mind’s creative ability. Theories originate in scientist’s creative mind, Technology and products originate in engineer’s creative mind. Markets come into existence not because of God but because of creative mind of businessmen. Realising the importance of creativity in the ‘New Economy’, creative ability of mind has been analysed in this book. In addition to psychological aspect, biological, environmental and spiritual aspects of creativity has also considered. After all, in the 21st century, companies will complete not only in existing products and services but also in the ability to devise creative ideas for innovative businesses. Successful companies will not be those which only compete in the existing market but will be those which are also capable of creating new markets. In the agricultural economy, land was the most important wealth to earn income and landlords were the most powerful section of the society. Later on, with the industrial revolution, capitalism became important. In capitalism, capital was the most important wealth to earn income and capitalists became the most powerful section of the society. The 21st century will be the most important resource. Knowledge workers will be the most important section of the society. The type of problems they will face and the way they will solve is a matter of great importance to the mankind.
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