Cricket Inc. or Cricket?: Money, Muscle and Marketing

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This book is a question put to all the fans of cricket and to a nation which prides itself on being cricket crazy and claims cricket to be its religion.  How much are we to compromise with the ethos of a game to commercialize it? We are yet to do away with the already existing evils of betting, match-fixing, corrupt officials, rigged selection process, etc. and we are adding more vice to it than virtue.  Cricket is on a sticky wicket today.  Apart from the rare spark of sportsman spirit which you might still see here and there, cricket is in new for all the wrong reasons, money rules the game; Muscle dictates what and who will find place in the game; and Marketing is running the show for cricket.

ABOUT THE AUTHOR Pawan Arora

Pawan Arora grew up with cricket, his love for the game has taken him places and he is proud of his association with the game.  His professional cricket career started in 1976 and ranged a span of 10 years, when an unfortunate accident prevented him from playing further.  He has played for India under-19 team against Pakistan in 1978 and against England in 1981, represented Delhi state in Rajni Trophy tournament, played League Cricket in England in 1986-87 and also served as a selector for the Delhi under-19 team at the DDCA.  Presently, he is the President of Veterans Cricket Association of Delhi and the Vice-President for the Board of Veteran Cricket in India.  Besides being a businessman, Mr. Arora is also actively involved in social activities and serves as the President for Manav Adhikar Suraksha Samiti, atn organization working to protect human rights of the citizens.

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Bibliographic information

Title
Cricket Inc. or Cricket?: Money, Muscle and Marketing
Author
Edition
1st ed.
Publisher
ISBN
9788174766205
Length
xx+140p., Plates; Tables; 23cm.
Subjects