Cross Cultural Management

The second edition of Cross-cultural Management-Concepts and Cases provides a global view of the cross-cultural management issues, while maintaining an Indian perspective. Extensively revised and updated, the book provides an in-depth understanding of how culture impacts international management. A comprehensive blend of theory and practice, it is an ideal textbook for management students as well as practising managers to help them succeed in global markets and multicultural workplaces.

Contents: 1. Introduction to cross-cultural management. 2. Dimensions of culture. 3. Communicating across cultures. 4. Culture and marketing. 5. Negotiating across cultures. 6. Motivation and leadership across cultures. 7. Cultural dimensions of HRM. 8. Managing global teams. 9. International assignments and expatriate management. 10. Global manager.