Customer Care will help you understand why caring for your customers is so important; how you can improve the service you offer and, ultimately, contribute to achieving organisational excellence. Clear, practical guidance is given on how to:
_ Focus on your customers and the services you provide — both internal and external.
_ Identify your real customer needs and how best to meet them.
_ Find out what customers actually think of your service or product.
_ Improve communication with your customers — face-to-face, on the telephone or in writing.
_ Turn customer complaints into opportunities to impress.
_ Monitor, evaluate and continuously improve your customer care.
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