The work is an attempt in the field of Agricultural Economics. The urban population of India, in particular, has been consuming fruits at a tremendously increasing rate, thereby making the demand for fresh fruits equally tremendous. In view of this, the present book pin-points and delineates the factors affecting the demand for major fresh fruits, such as apple, mango, organge, mosambi, banana, sapota and guava. Sophisticated functional forms have been used while analyzing the variables in quantitative terms. Besides, exhaustive study of the economic conditions, which operate in a major for aforesaid fresh fruits, has been carefully undertaken. The study is based on primary data from Agro-Economic Research Centre and the computerized analysis of the data has been intensely dealt with. Numerous and lengthy discussions on the subject have been undertaken, wherefrom valuable suggestions came up that helped in improving the script both conceptually and at the same time, logically. The patterns that evolved out of the analysis of the findings of the study will continue influencing the demand for a pretty long period in the urban areas of the country. The book will be of great use to all – general public as well as policy makers and researchers.
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