ABOUT THE AUTHOR Sheetal Kapoor
Sheetal Kapoor did her B. Com. (Hons.) from the prestigious Hindu College, University of Delhi. Thereafter, she obtained her M.Com., M.Phil. and Ph.D. degrees form the University of Delhi. Dr. Kapoor has 8 years of teaching and research experience to her credit. Specialising in marketing strategies, she has published a number of articles in reputed professional journals on the subject. Presently, she is a lecturer in the Department of Commerce, kamla Nehru College, University of Delhi.
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