Development of Journalism Management

The dominant paradigm saw mass communication as a powerful and direct force to diffuse information and innovations about development issues to the masses Rogers 1976. Communication scholars though that growth of the mass media was essential because communication which was linear and one way transmission would reach the wider audience. The indicators of national development such as per capita income, literacy, urbanisation and industrialisation have also correlated with indicators of a well developed media infrastructure Mody, 1991 Melkote 1991.