This book delves into the technology of the Internet and explains how entrepreneurs, executives, investors and business observers have used it in digital marketing. Digital marketing has increased in potential with people being accessible to the Internet. This book explores how digital marketing helps to deliver real time, personalized service and content, addressing individual consumers.
Digital Marketing: Approaches and Applications
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Bibliographic information
Title
Digital Marketing: Approaches and Applications
Author
Edition
1st ed.
Publisher
ISBN
8178810883
Length
208p.
Subjects
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