This is a book that has been long awaited in the business research community — a book that holistically addresses the entire research process, from the nature of research and knowledge to the final results — and will become a requisite text for anyone involved in doing a research project. Those approaching research as an instructor, Nick Lee (with Ian Lings) has taken on the often disparate elements of research methodology and brought together an integrated, accessible and humorous account explaining why research methods are the way they are and how researchers do what they do.
This book doesn't just show you the 'basics' — it will ultimately empower you to place a magnifying glass on all elements of your research.
Unique in its nature and scope Doing Business Research offers
* An essential discussion of philosophical and theoretical matters central to conceptualizing the nature of your research, as well as …
* A pragmatic guide to why things are important, and how, but which also…
* Offers a huge range of considerations that the reader can use to develop their research project, and even better…
* A unique resource book, providing extensive further reading, and bringing together original viewpoint form over 30 outstanding scholars at all stages of their careers.
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