A book on advertising for all those who think programmes interrupt commercials.
Get valuable insights into the world of Advertising!
Such as: Themost dreaded word is ‘typo’. Like this one that crept into a hotel’s hoarding design: ‘Our restaurant has a bra attached’. Service people usually get married in the morning. That way, if the marriage doesn’t work out, they still have the rest of the day to catch up with their work. Pitches happen when the client realises it’s been a long time since he went to the circus, so sends word around town that he’s looking for a new agency.
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