Electronic Marketing

The digital revolution combined with the setting up of open, interconnected, interactive networks has fostered a number of radical changes, the most important of which have resulted in the dematerialisation of cultural sectors and the globalisation of communication networks. E-commerce using the Internet is a new way of advertising, buying, selling and delivering goods and services. This book elaboratively narrates the pros and cons of the new age phenomena – electronic marketing. It will serve as a complete reference tool to students, policy-makers, business managers and is specially designed to help the reader to build an authentic knowledge of e-commerce and its effects on the society.