Electronic Media and Communication Research Methods

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Digital computers and networks are revolutionising the way we conduct research, just as they are recasting the way we do business and spend our leisure time. It grows easier every day to collect, manipulate, and disseminate information. Researchers everywhere are developing new ways to use these digital systems in every phase of their work. These new tools make possible more creative and productive research, including new forms of collaboration on a global scale. This book provides a broad overview of the modern methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of electronic media in society. Combining both qualitative and quantitative research methods, this introductory and is clearly written. This book will be essential treading for all those attempting to derive a better understanding of media research in the contemporary society. Its contents will be ideal for beginning research students both at the graduate And undergraduate level because it is clear, concise, and accompanied by many detailed examples.

ABOUT THE AUTHOR G.K. Parthasarathy

G.K. Parthasarathy, a recognized authority on digital media technologies, is the director of E-solutions, a consulting form focusing on technology strategy for content providers and market strategy for digital media technology vendors. He has published several technical papers in reputed professional journals and is a frequent participant at conferences. He has participated in online communities since the early 1980s. He conducted a number of interactive online researchers and continues to contribute to web-journals on a regular basis. He has appeared in television documentaries about the Internet, and has been frequently consulted to comment on the growing importance of this new medium. He has presented talks to community, University and professional audiences. Being an expert in the field of digital technology, he has organised many national as well as international seminars. Symposia and workshops on communication development, computer-mediated communication and knowledge management. He is also associated worked with various academic institutions and helped students to use and understand computers.