Encyclopaedia of Agricultural Marketing (Volume 10)

In a study on agricultural marketing, the most important criteria used for examining technical and economic efficiency of the marketing system is the analysis of price-spread and marketing margins. The principal aim is to estimate the producer’s share and the difference between the retail price and farm value of the equivalent amount of the farm produce. This gives an idea to determine whether marketing costs are excessive in relation to the services rendered. The basic thrust relates to the understanding of the complexities of problems of agricultural marketing from the angle of marketing costs and margins. In this, the tenth of a major twelve volume services of Encyclopaedia of Agricultural Marketing, altogether twenty nine well researched articles written by a group of distinguished agricultural economists and marketing experts bring into sharp focus on the conceptual and methodological issues and the magnitude of marketing costs and margins. The distinction of this volume is that a brilliant attempt is made by including area and crop specific studies which may be used to know accurately the marketing system of many important crops across the country. Edited by Dr. Jagdish Prasad, an agricultural economist of eruinence to have to his credit over 100 articles and many books, put his all best efforts to present this volume of considerable use to all those interested in the most crucial aspect of agricultural marketing.