Encyclopaedia of Agricultural Marketing (Volume 9)

This is the ninth volume of the Encyclopaedia of Agricultural Marketing which owes to the most crucial aspects of agricultural marketing. What follows does not depend upon the traditional concept of the studies of agricultural marketing giving focus on food and non-food crops; nevertheless an understanding of the farmer’s consumption behaviour of farm inputs and its marketing characteristics may be helpful in bringing sharp focus on the problems of integration of production and marketing of those inputs which have significant bearing on agricultural production. In this volume, twenty eight well researched and comprehensive essays written by eminent scholars, agricultural economists and marketing experts attempt to deal with a variety of key issues of immediate importance of marketing efficiency of farm inputs with the help of both field level primary data and secondary sources. The central focus is farmer’s consumption and purchase behavour of crucial farm inputs such as water, fertilizer, seed, pesticides and farm machineries. Edited by Dr. Jagdish Prasad, one of India’s most distinguished agricultural economists, this volume constitutes a landmark in the field of agricultural marketing studies. With its quality of admirable presentation, this volume will be of tremendous interest to the students and scholars of agricultural economics, State and Central marketing personnel, and other interested in the area of agriculture, problems of rural development and farmer’s welfare.