The rules of the trade games are being redefined, markets are liberalizing and globalizing, international business practices are changing and competition is becoming much more intense. So the question which comes in front of nations is–‘Can countries create and sustain export strategies that will foster growth and development and well as exploit commercial opportunity in such turbulent times’? Export promotion organizations must evaluate where they are, what are their core strengths, how their performance is perceived by exporters, what lies ahead in future and how to create capacity to adapt to changing trade opportunities. This book intends to focus on all such concerns. The basic objective of this book is to evaluate the performance of network of institutional support to Indian exporters. This study becomes important and significant as today’s export promotion strategies must reflect the changing nature of the international trade environment, if they are to have an impact. The book also throws light on ‘Export Promotion Organizations’ which covers Export Promotion Councils, Commodity Boards, FICCI, IIFT, FIEO and ITPO. It also throws light on Marketing Development Assistance (MDA) and Marketing Access Initiative (MAI), SEZ etc. This study will be helpful for academic purpose and can serve as a good base for further researches to be taken in future. It is wished that the conclusions drawn in the study and suggestions made will act as vital input to increase export competitiveness. The book can also be helpful to least developing countries trying to develop institutional framework and enhancing their exports.
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