Whether it is business or personal life or official life, the role of communication is pivotal and important. Nobody can feel liberty without effective communication. But it is true that the communication skill is inbuilt in every human being. But the problems is environment, personal, social, cultural and host of many impersonal factors. The skill of communicating effectively is rarely an inherited gift. The majority of us, not blessed with instinctive four, can nevertheless develop the ability. It is not easy and it needs hard work. It depends also on practical development of competence and confidence, either through on the job coaching by sensitive management or more often, off the job in soil of seminars, workshops, training, etc. in which it can rapidly build, compressed experience. The authors, in this book farm communication through mass media in the new millennium have analysed the relevance of effective communication for 21st century. Due emphasis has been laid on farm radio, televiewing, farm publication, new information technology tools, etc. to make the agriculture sustainable in the new millennium.
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