Which is why a clear understanding of finance provides business managers the insights they need to grow their business and profits. Yet, typically, most non-financial managers find themselves overawed by financial statements and unable to gain vital business insights that a grasp of financial concepts affords. Needlessly so, as finance expert N. J. Yasaswy convincingly demonstrates in this book. Covering all important topics of business finance in a free-flowing and easy-to-read style, Yasaswy demystifies the various underlying concepts, illustrating key principles with real-life examples, including: How to understand the balance sheet and the profit and loss account, Key financial ratios that help you figure out how well a business is doing, How cost leadership gives a business a competitive advantage, Cost analysis for decision-making; cost reduction and cost control, Sources and cost of capital, including both equity and debt, What is working capital � and how to manage it efficiently, How to make sound pricing and dividend decisions, How to appraise the financial implications of "big-buys" and new projects, Insights into venture capital, mergers and acquisitions, How Indian and global financial system work. . . . and much more. Finance is not about accountancy, it’s about assessing the health and vitality of a business. It’s about insights that can power business and profit growth. And, that is the great value this popular guide offers non-financial managers, businessmen and entrepreneurs. Finance professionals and students would equally find it a profitable single-source reference and overview.
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