ABOUT THE AUTHOR Jitendra K. Sharma
Jitendra K. Sharma, holds two Maters degrees from Banaras Hindu University, Varanasi with multi disciplinary academic pursuits, presently working as Tourism consultant in various areas of Tourism Marketing, Planning and Hospitality. He is an established and globally known Escort and Guide of Indian Tourism Industry since a decade. He was eager to learn and explore how India and the other countries could promote and develop the Tourism Industry at the Global level. He was a faculty for Tourism and has been Chairman, Tourism Advisory Committee and member of Hotel Classification committee. He was heading the Largest Eastern Saudi Arabian Travel Agency in Jubail as NRI. Out of his theoretical and practical background he could work-out this, a concise and accessible overview which is a lively and stimulating resource book. He has two books to his credit i.e., Tourism Planning and Development and Tourism and Development: Design for Ecological Sustainability.
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