India, which is endowed with agro-climatic conditions, rich soil and plentiful water, making it suitable for growing of fruits and vegetables etc., India is the largest producer of fruit in the world. Infact, fruit production could be increased more profitably than most of agricultural produce. The book presented a detailed study as problems and prospects of fruit marketing with specific reference to mango and banana fruits. This book gives a good account of the different aspects of fruit production and marketing viz., Suitable climate and soil condition required for growing output trends, Channels of distribution, Role of middlemen, Price fixing methods, Performance of both regulated and unregulated markets, Prospects export markets for the fruits, Problems of growers and many other important aspects on fruit marketing.
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