Today Journalism and Mass Communication has helped both people and the nation to compete within the global frame work. The role of the Media and the Mass Communication was to gather support from the people and inform them about the philosophy and objectives of the planned development and benefits accruing from them also about their responsibilities involved in the planned effort. Another very important responsibility of the media was to enthuse and involve people by removing ignorance and superstitions, by changing their negative attitudes and motivating them into purposeful action, all through persuasive and two-way communication. The author believes that despite large measure of success in mass communication, one big lesson that emerges out of the Indian scene of communication is to continuously rediscover the new goals and dimensions of mass communication and the media.
ABOUT THE AUTHOR S. Kumar
Dr. S. Kumar (born on July 25th, 1954) is working as a Senior Scientist in Botanical Survey of India Dehradun. He has been actively engaged in research in plant taxonomy, floristics and biodiversity conservation. He has contributed ca 100 research papers and popular scientific articles in reputed national and international journals and magazines in English and Hindi. He has botanically explored many regions in Jammy & Kashmir, Sikkim and Haryana and has contributed significantly in Flora of Jammu & Kashmir, Flora of Sikkim and Flora of Haryana. He is co-author of the book on "Flora Indicae Enumeratio: Asteraceae" and contributed in Books on Flora of India Vol. 1 (Berberidaceae) Vol. 13 (Asteraceae) and Vol 22 (Fagaceae) and Flora of Sikkim Vol. 1 He has recently published the books on FFlora of Haryana (Materials), Plant Diversity Along River Ganga and Zingiberaceae of Sikkim. His forthcoming publications include Grasses of Sikkim. Dr. Kumar is a Fellow and Life member of several reputed scientific societies and has chaired sessions in various conferences and symposia.
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