Marketing warfare was first considered dark ages of competition. One and a half decade ago, the term "global economy" didn’t exist. The vast array of technology that we take for granted was still a glimmer in the eyes of some silicon valley engineers. Global commerce was pretty much limited to the multinational companies. Today’s marketplace the look like a tea party. The wars are escalating and breaking out in every part of the globe. Everyone is after everyone’s business everywhere. All this means that the principles of global commerce are more important than ever. Companies must learn how to deal with their competitors. How to avoid strengths. How to exploit weakness. Organizations must learn that it’s not about do or die for your company. It’s about making the other guy die for his company. It’s also about pursuing the right strategy. Whether you’re big, medium, or small sized company, marketing warfare and the sequel that is being planned provide the strategic model for company survival into the 21 century.
ABOUT THE AUTHOR Naunihal Singh
Dr. Naunihal Singh earned the degrees of M.A. (Economics), M.A. (Sociology), L.L.B. (with International Law), Ph.D. (Management) and D.Litt. (International Business). He was also educated at the Royal College of Science and Technology, Glasgow, U.K, and La Sorbonne University, Paris, France. Dr. Singh taught as Professor of Business Administration at many institutions of USA. A prolific writer, Dr. Singh has authored about fifty books on National and International Affairs. Formerly Director in the Government of India, and Member, Board of Governors, Engineering College, Kurukshetra University, India, Dr. Singh has represented India at the United Nations Economic Commission for Asia and Far East (ECAFE) at Addis Ababa. He negotiated trade with Japan on behalf of the Government of India during Expo ’70 held in Osaka. Dr. Singh travelled widely in Europe including England, Canada, Mexico, Brazil, Venezuela, Combodia, Chile, Japan and other South-Eastern countries, and African countries. A wide spectrum person Dr. Singh was till recently a Member of Parliament (Rajya Sabha).
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