Global Electronic Commerce: Theory and Case Studies

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Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology, attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.

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Bibliographic information

Title
Global Electronic Commerce: Theory and Case Studies
Author
Edition
1st ed.
Publisher
ISBN
8173713941
Length
608p.,
Subjects