The 21st Century, already heralded as the global century, has opened with battles being fought for control of the global media and control of global culture itself. As the market economy expands to map the globe and as society becomes a global rather than a national concept, the nature of culture itself is changing. The engines of this change are the global media, changing the ways we communicate, travel, consume, understand space and time, make money, make love, make war, identify with others, identify ourselves, fight against the machine.
The Reader opens with a broad introduction to the history of globalization and the major contemporary debates, concepts and theorists. The main body of the book comprises over 100 extracts from the worlds leading commentators on society, culture, media and technology, and political economy.
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