Hand Book of Research Methodology: Modern, Methods & New Techniques

The basic purpose of writing this book is to give to the reader a sound introduction to Research Methodology. It is designed as a College and University reference book for students of Arts, Science, Management and Commerce. Considering the breadth of its objectives it can be considered as a reference book for B.Com., M.com., B.B.A., M.B.A., B.A., M.A., B.Sc. and M.Sc. students. The book is also intended as a study and reference for executives in all the functional areas: financial, engineering, administrative, operative, planning, manufacturing, marketing, purchasing, and so on. The book’s aim and scope can be readily understood by tracing the historical development of the subject. In this book, standard material has been presented in simple language and easy to grasp style so that students may follow the subject-matter and also learn the method of writing answer.