The market of higher education worldwide is in a state of flux and transformation. It has become increasingly international over the past decade dominated by significant private sector participation. Such liberalized attempt at least in a few sectors of higher education has definitely made the market competitive not only in terms of service quality and price but also in terms of student accessibility and eligibility. Changing profile of students, proliferation and rising need of distance education, an inclination towards professional courses, and utility of education in increasing employability are some of the major forces driving higher education market in the modern era. Today’s students are consumers looking for quality of service and recognition, access and equity, financing and cost, building of intellectual capital and capacity as well as policy coherence. The book “Higher Education – Emerging trends†focuses on issues such as above. It also takes into consideration the recent policy implications such as implementation of GATS requirement, which comprises service sectors including education. The book starts with the evolution of higher education market since the British period in India and takes the reader through gradual changes that have happened in this sector over the last six decades. It also highlights the major trends observed in the field of higher education. The articles included in the book make the reader aware of the changes which are underway in the higher education sector and will hopefully raise many an issue for policy makers to ponder over and take a final call on.
ABOUT THE AUTHOR Keka Lahiri
Keka Lahiri is an MBA from Calcutta University with specialization in Marketing. She has around ten years of experience in industry as well as academics. At present, she is working as a Consulting Editor Icfai Business School Research Centre, Kolkata. She has exposure in various areas like Sales and Marketing and Customer Service, especially in the area of Services Marketing. Her research interest lies in various issues of services marketing and HR policies and practices in the service industry as a whole.
ABOUT THE AUTHOR Naveen Das
Naveen Das holds a B.Tech (Hons.) from IIT Kharagpur and PGDM from IIM Calcutta. He had a seven-year corporate stint in Godrej-GE Appliances Ltd., a major durables company in India, where he has handled responsibilities in as diverse fields as Engineering, R&D, Projects and Sales. He has been into academics for more than seven years in teaching, research, student advising, and consulting. He teaches basic marketing and capstone strategy subjects. In his earlier responsibility, as Dean, Educational Development Cell of Icfai Business School, Hyderabad, he has handled quality issues, including international accreditation and global networking, and been a member of the task force streamlining academic processes. Currently, he is working as Dean, Icfai Business School Research Center, Kolkata, where he is leading a team of knowledge workers engaged in research in various domains of management. He has edited a number of books on branding, and management, and regularly writes and speaks on management, educational policies, services marketing and strategy issues, etc. He has consulted companies like Satyam, Dr. Reddy’s, CGG, and Government of Andhra Pradesh. He has also conducted a number of management and faculty development programs.
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