Integrating HR and Marketing Strategies: Concepts and Cases

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This book is a combination of Human Resource Management concepts and those of Strategic Management, which help make a company more productive. It explains that the synergies and strategies that prove useful in one domain of an organization can serve as innovative methods to manage the same functions of another domain. Employees who can think laterally and who can look for areas of mutual interest between domains can use these concepts to adopt an attitude of mutual give and take so that the organization achieves its goals better. Cases serve to better explain the feasibility of these concepts.

ABOUT THE AUTHOR Sumati Reddy

Sumati Reddy holds a Masters Degree in Business Administration from the Royal Melbourne Institute of Technology, Australia. Her other qualifications include, Bachelor of Arts, Diploma in Hotel Management, Certified Hospitality Educator, Diploma in French, and Diploma in Spanish. She is currently pursuing Ph.D. in the field of Organizational Behavior from Osmania University, Hyderabad. Her topic for the dissertation is ‘The Impact of Organizational Culture on Organizational performance.’ She is a Faculty Member at ICFAI Books, Hyderabad, an affiliate of The ICFAI University. She has edited books on Corporate Social Responsibility, Workforce Diversity, Training and Development and Performance Management. She is also an Adjunct Faculty at the ICFAI Business School, Hyderabad, where she teaches Organizational Behavior and Human Resource Management. Her areas of interest include international organizational behavior with a focus on change management, international negotiations, group dynamics, and managerial competencies; and experience in the hospitality and pharma sectors in the functional area of Human Resource Management.

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Bibliographic information

Title
Integrating HR and Marketing Strategies: Concepts and Cases
Author
Edition
1st ed.
Publisher
ISBN
8131401855
Length
256p.
Subjects