This compendium of 25 scholarly papers seeks to examine the different dimensions of social media and its impact on the society. Taking a close look at the present status of social media and the changing face of democratic system in the modern technological era, it discusses at length the use of ICTs in providing quality extension services to farmers, technological convergence, role of narrative styles in building communities, relationship between culture and communication, the place of social networking sites, and the social concerns of media.
Further analyzing the power of social media, it also presents a detailed account of innovations in media management, socio-cultural impact of television, the effect of corruption on communication, the policy imperatives and prospects of private FM radio, and responsibility of media towards health issues, social change and environmentally sustainable economic growth.
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