The understanding of the international business is highly essential for developing countries who have to bring out their billions of people from the below poverty stature. Countries like India who have tried to industrialise itself are proceeding in the direction of making smaller machines and they are being exported to other Afro-Asian countries which have not been able to develop itself upto that level also. It is expected that the book will provide insights into the working of the business relations among various nations. Especially the developed and the developing nations. The book will be appreciated by the business community, govt. business planners, administrators and the university teachers and the students. It is a very well organised and upto-date book for international business.
Dictionary of Terms in Marketing
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